Is Haval Just Great Wall Motors in Disguise?

Haval is a prominent Chinese brand that specializes in sport utility vehicles (SUVs) and functions as a key sub-brand under Great Wall Motors (GWM), the parent company. While Haval has built a strong reputation in the SUV segment, GWM as the broader entity also manufactures sedans, pickup trucks, and commercial vehicles. This clear division highlights how Haval operates as a focused division within the larger GWM structure, allowing each to target distinct market needs effectively.

Haval's Success as a Sub-brand of GWM

Haval has proven to be a major driver of success for GWM, contributing significantly to the company's overall sales performance. In 2023, GWM achieved total vehicle sales of approximately 1.23 million units, with Haval models accounting for a substantial portion of that volume. The flagship Haval H6 stands out as a top performer in China, where it has earned the affectionate nickname "national god car" due to its widespread popularity and high sales among consumers nationwide.

GWM's Broader Market Reach and Financial Performance

As the parent company, Great Wall Motors maintains a more extensive presence across various vehicle categories and global markets. According to its 2023 financial results, GWM recorded operating revenue of around 173.4 billion yuan, reflecting strong year-over-year growth. This solid financial foundation and strategic approach have been instrumental in enabling Haval to pursue ambitious expansion, particularly on the international stage, while benefiting from the resources and support of the larger organization.

GWM's Strategic Initiatives and Market Performance

Great Wall Motors has implemented targeted strategies to bolster its competitive standing in the industry. In 2023, the company achieved overseas exports of about 316,000 units, bringing its cumulative international sales to over 1.4 million vehicles by year-end. These accomplishments underscore the strength and appeal of GWM's portfolio, including its various brands, in markets beyond China.

The Future Outlook for Haval and GWM

Looking ahead, both Haval and GWM are pursuing distinct yet complementary paths in the evolving automotive landscape. Much of the recent momentum stems from surging demand for new energy vehicles (NEVs), with Haval contributing notably—recording over 77,000 NEV units sold in 2023, representing a remarkable 649% increase year-over-year. This progress aligns with intensified company-wide efforts in electrification, digitalization, and sustainable mobility, positioning both brands for continued advancement.

In summary, while Haval and Great Wall Motors are interconnected, they remain distinct players in the industry. As a specialized sub-brand under GWM, Haval has played a pivotal role in fueling the parent company's achievements, especially within the SUV category. GWM's broader strategies, financial strength, and global initiatives have, in turn, propelled Haval's development and supported expansion into emerging markets and vehicle types. With a shared emphasis on innovation and the transition to electric and intelligent mobility, both are well-positioned for ongoing success in the years to come.