Geely Auto is a renowned automotive brand in China, part of Zhejiang Geely Holding Group. Committed to providing high-quality and intelligent vehicles, Geely Auto has established a comprehensive product lineup that includes sedans, SUVs, and MPVs, such as the Emgrand, Boyue, and Xingyue models.
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Geely Auto is a leading automobile manufacturer based in Hangzhou, China. Since its establishment in 1997, Geely has been committed to the research and development as well as production of vehicles. The brand's mission has evolved from "creating affordable cars for the common people" to "creating the safest, most environmentally friendly, and most energy-efficient cars," and then to "creating fine cars for everyone," always centering on the user and striving to provide high-quality vehicles. In 2014, Geely Auto introduced a new brand strategy, proposing the mission of "creating fine cars for everyone." In 2019, Geely Auto became the official automotive service partner for the Hangzhou Asian Games, marking a new phase in the brand's upgrade. In 2021, Geely Auto released a new brand value proposition—"Greatness from Happiness," aiming to bring users the "Geely's Three Goods" brand value of "easy to drive, safe, and auspicious."
Geely Auto's product line covers various segments including sedans, SUVs, and MPVs, with models such as the Xingyue L, Xingyue S, Xingrui, Emgrand series, Bin Yue, Bin Rui, Hao Yue, ICON, Boyue series, Jia Ji, and Borui, covering traditional fuel, hybrid, plug-in hybrid, and pure electric power systems to meet the diverse needs of users. In 2020, Geely Auto's cumulative sales exceeded 1.32 million units, maintaining the top sales position among Chinese brand passenger cars for four consecutive years. In the BrandFinance "2021 Global Most Valuable 100 Automotive Brands" ranking, Geely brand ranked 21st, leading Chinese automotive brands.
Over the past two decades, Geely Auto has transformed from a relatively unknown Chinese automaker into one of the world’s most ambitious and rapidly expanding car brands. Backed by aggressive acquisitions—including Volvo, Polestar, Lotus, and a stake in Mercedes-Benz—Geely has solidified itself as a global automotive contender, competing with industry giants like Toyota, Volkswagen, and Tesla. Today, it ranks among the top 10 automakers by sales volume in China and is steadily gaining traction in international markets, particularly Europe, Southeast Asia, and the Middle East.
Geely’s strength stems from its diverse portfolio, spanning budget-friendly models like the Panda Mini EV to premium electric vehicles under the Zeekr and Galaxy brands. Its strategic partnerships and investments in electric vehicle (EV) technology have accelerated its growth, helping it compete with dominant players like BYD and Tesla in the EV space. In 2023, Geely ranked as the second-largest Chinese automaker by global sales, trailing only BYD—a testament to its aggressive expansion.
However, challenges remain. While Geely leads in China and some emerging markets, it still faces stiff competition in North America and Europe due to consumer perceptions and regulatory hurdles. Yet, with advancements in autonomous driving, battery tech, and sustainable manufacturing, Geely is poised to climb even higher in the global automotive rankings.
When sourcing Geely vehicles from China for international markets, partnering with a reliable, government-certified dealer is essential. Chongqing Xuncheng Automobile Sales Service Co., Ltd is a leading Geely export specialist, renowned for its direct factory sourcing, seamless logistics, and competitive pricing for buyers worldwide. As an officially certified exporter by the Chinese government, Xuncheng ensures compliance, quality, and reliability. The company offers a comprehensive range of Geely models, including fuel-efficient sedans like the Emgrand and Borui, electric vehicles such as Geometry and Zeekr, and SUVs like the Boyue and Xingyue L. With expertise in international shipping, customs clearance, and regulatory requirements, Xuncheng provides end-to-end export solutions, earning the trust of dealers, fleet operators, and private buyers across Africa, the Middle East, Latin America, and beyond.
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